1 i company profile jetblue airways corporation commonly called jetblue, is an american low-cost airline the company is headquartered in the long island city neighborhood of the new york city borough. Case study on jetblue airways management essay jetblue airways is an american low-cost airline owned by jetblue airways corporation the company is headquartered in the forest hills neighborhood of the new york city borough of queens. Jetblue case study case study 1: jetblue airways ipo valuation 08 fall aff5300 case studies in finance- march 2013 executive summary this report examines the decision of jetblue management to price the initial public offering (ipo) of jetblue stock on the april 2002, a few months after the terrorist attack in september, 2001.
Our vision is to be the best regional air carrier by providing low-fare, low-cost, enjoyable and safe flight experiences to our passengers in the form of respect and understanding, is the hallmark of who we are it brings the jetblue experience to life translates to a friendly work environment. Jetblue airlines case study five forces model 1 bargaining power of the buyer - high jetblue’s focus to a target market industry is within the low cost industry of airway transportation in regional areas strategic management plan cost-effectiveness and its priority full transcript. Jetblue airways, trouble in the sky michael brizek south carolina state university this case study examines jetblue’s core strategic positioning and its operational challenges within a very turbulent industry management talent (jetblue airways, nd.
Jetblue airways corporation porter five forces analysis strategic management essays, term papers & presentations porter five forces analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Every aspect of jetblue's process, from checking bags, printing tickets, and the air travel itself, they consider part of their 'overall' design and and strategy as an airline business. Jetblue is a strategic intent is the founder of jetblue, david nelleman, jetblue with the concept of bringing humanity to air travel has begun the goal was a low discount airline carriers that provide comfort and services to our customers.
An experienced airline finance and operations leader, steve priest is jetblue's executive vice president and chief financial officer responsible for corporate finance, aircraft transactions, cash management, and execution of jetblue's financial strategy. Jet blue strategic management executive summary jetblue was founded by david neeleman in 1998 and is america’s youngest airline flying to over 35 destinations including caribbean and atlantic regions. Industry profile: market size: approximately $95 billion market growth rate: domestic 29%, international 50% (forecasted to 2017) stage in life cycle: mature for domestic, growth for international.
Below are recent news articles carefully selected by the authors to help in preparing your case analysis (key updates posted monthly) jet blue expands into florida (january, 2018) airline revenues remain robust (august, 2017) jet blue numbers (march, 2017) fuel cost impacts for jetblue (january, 2017) airlines struggling on capacity (december, 2016. Jetblue airways: managing growth introduction the report presents a case about jetblue airways, which is a low cost carrier (lcc) airlines it entered the market in 2000 and has achieved tremendous success in short tenure. Jet blue strategic management jetblue strategic management key success factors in the low cost carrier industry low cost carrier characteristics strategic human resource management in world airline industry strategic cost management strategic quality riordan: management and customer satisfactio strategy formulation, as outlines by henry.
Jetblue strategic management jetblue strategic management essay info: 549 words industry profile: threat of new entrants higher during downturns in industry (eg jetblue entry point) existing airlines may encroach on an opponent major or regional market-share high cost of entry into industry. Essay strategic management introduction strategic management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. For a few tense hours on september 21, the fate of jetblue airways hung on flight 292 the nose landing-gear of the airbus 320 jet was stuck sideways the plane, carrying 146 people, circled los angel.